excited to present our latest brand design identity project for SHEEL, a captivating cloud Indian restaurant located in city of Khobar, KSA. SHEEL is a culinary destination that aims to take its customers to India's vibrant streets, serving authentic street food with a modern twist. Our goal was to create a brand identity that embodies the essence of Indian culture, noisy street flavors, mixed with the simplicity of design that the Saudis consumer are attracted to and provide a unique dining experience.
Inspiration
The heritage of identity resulting from the mixing of Indian and Saudi culture and overcrowded streets has been a major inspiration for SHEEL's brand design identity. We have delved into noisy, vibrant markets, commercial vocabulary, and delicious street food scenes to understand the heart and soul of Indian cuisine and renovate it to suit the preferences of the Saudi consumer. The result is a visual identity that reflects the energy, warmth and authenticity of SHEEL's offerings.
Logo Design
SHEEL brand logo and simple logo in Arabic with a focus on the details of the spicy food popular for Indian food This logo is applied to brand colors and promotional items
Typography
To complement the logo, we selected a combination of typefaces that strike a balance between traditional and contemporary. The primary typeface is a modern sans font that exudes simplicity and sophistication. For headings and accents, we chose a decorative typeface that takes cues from traditional Indian calligraphy, adding an authentic touch to the brand identity.
To complement the logo, we selected a combination of typefaces that strike a balance between traditional and contemporary. The primary typeface is a modern sans font that exudes simplicity and sophistication. For headings and accents, we chose a decorative typeface that takes cues from traditional Indian calligraphy, adding an authentic touch to the brand identity.
Color palette
SHEEL colour palette is a celebration of India's vibrant culinary culture. The basic colors are warm and attractive, with green which represents a basic color, white as a neutral color, and red chili pepper reflects the spicy flavors of warm and affluent Indian street food. These colors feature a range of earthy tones inspired by the country's landscape, creating a harmonious and visually attractive palette.
SHEEL colour palette is a celebration of India's vibrant culinary culture. The basic colors are warm and attractive, with green which represents a basic color, white as a neutral color, and red chili pepper reflects the spicy flavors of warm and affluent Indian street food. These colors feature a range of earthy tones inspired by the country's landscape, creating a harmonious and visually attractive palette.
Visual&Packaging Elements
Adding depth and visual attention to the overall design. These elements are applied across different contact points, including menus, stationery and digital platforms, creating a coherent and immersive brand experience.
Adding depth and visual attention to the overall design. These elements are applied across different contact points, including menus, stationery and digital platforms, creating a coherent and immersive brand experience.
Photography style
To showcase the delicacies served at SHEEL, we developed a photography style that captures the vibrant colors, textures and flavors of Indian street food. The images feature close-ups of beautifully served dishes, highlighting the freshness and authenticity of the ingredients. The style of photography aims to evoke a sense of craving and move viewers from the streets South of Khobar
To showcase the delicacies served at SHEEL, we developed a photography style that captures the vibrant colors, textures and flavors of Indian street food. The images feature close-ups of beautifully served dishes, highlighting the freshness and authenticity of the ingredients. The style of photography aims to evoke a sense of craving and move viewers from the streets South of Khobar
Shell's brand design identity is a visual representation of the restaurant's promise to deliver an authentic and vibrant dining experience.
We created a brand identity that embodies the noisy street spirit and unique flavors offered by SHEEL. We are proud to collaborate with SHEEL, and invite you to experience SHEEL.
We created a brand identity that embodies the noisy street spirit and unique flavors offered by SHEEL. We are proud to collaborate with SHEEL, and invite you to experience SHEEL.
